For Founders Who Want An Experienced Marketing Leader
Fractional CMO for growth-stage brands. Former Macy's Buyer and Corporate Head of Marketing & Creative. I lead your team and build your strategy to drive predictable, consistent revenue without the $250k full-time CMO salary.
Being Your Own CMO Is Costing You More Than You Think
When the Founder is also the marketing head, the business pays an invisible tax
Every hour spent approving social posts is an hour lost on fundraising, partnerships or innovation.
The CEO Bottleneck
The Accountability Gap
Agencies and freelancers "grade themselves." Without an experienced Marketing leader to challenge them, you get cookie-cutter work and vanity metrics instead of impactful results.
Random Acts of Marketing
Wasted creative and ad spend on disconnected tactics that don't move the needle.
The Retail Blindspot
Great products fail on shelves because the marketing wasn't built through a "Retail Lens."
The Talent Tax
High-potential junior teams stall or quit when they don't have an experienced leader to guide and challenge them.
Why a Fractional CMO is the "Goldilocks" Solution
You don’t need more "hands" (freelancers). You need a head.
My Signature Method
Every campaign is driven by my proprietary framework designed to professionalize your marketing infrastructure. I don’t just "advise and pray." I engineer a data-backed transition from your brand or product's first spark of awareness to high-velocity growth. I ensure every marketing dollar spent drives kinetic conversion and long-term brand equity.
The Pedigree: A CMO with a Retail Buyer’s DNA
I bring 15+ years of experience from the "other side of the desk." I don't just build brand awareness; I build Retail Velocity.
As a former Buyer for Macy’s, I know exactly how the gatekeepers evaluate your brand. I build marketing that makes you "Retail-Ready" for the world's biggest omni-channel shelves.
Formerly led Marketing & Creative for national F&B brand, Tender Greens, and served as Fractional CMO for premium fashion & wellness startups.
The Buyer's Lens
Senior Leadership
Deep specialized knowledge in premium Wellness, F&B, & Fashion.
Sector Expertise
The Offers
I am an Executive Leader. I provide the roadmap and manage the drivers.
The Strategic Advisor (Retainer)
Best for founders who need a high-level gut check. A monthly strategic deep-dive. I audit your data, review your creative through a "Retail Lens," and ensure your team is focused on the highest-leverage activities.
The Fractional CMO (Retainer)
Best for brands with $3M+ ARR and a team that needs a leader. I step in as your part-time Chief Marketing Officer. I own the KPIs, lead your internal and external teams, formulate your marketing strategy & GTM roadmap.
The Marketing Gap Audit
Best for brands preparing for a major retail launch or an investment round to identify the leaks in your current growth engine before you scale. I perform an objective audit of your team’s performance, agency accountability, and "Retail-Readiness," delivering a comprehensive 90-day strategic roadmap.
Three Pathways To Success
Growth
For $2M+ brands ready to scale into new markets and categories.
For well-funded startups ready to go from concept to market leader.
Beyond defining your Brand Identity and Category Positioning, I help you recruit, vet, and lead the marketing team (or agencies) required for execution. I ensure your brand enters the market with a rigorous structure and a high-performing team that turns initial attention into rapid, sustainable adoption.
This phase focuses on entering new markets and launching new categories while optimizing your current marketing spend for maximum ROI. I provide the leadership to build repeatable systems and guide your team through the complexities of scaling, ensuring your brand maintains its "Spark" as it expands its reach.
Launch
Realign
For established brands that need a strategic reset to regain relevance.
A deep-dive Brand Audit and Cultural Reset. Whether your messaging has become diluted or your audience has shifted, I provide the "cultural pulse-checking" and rigorous restructuring needed to regain relevance. I lead your existing team through a strategic pivot to re-establish your competitive edge, jumpstart stalled revenue, and reconnect with your core community.
Case Studies
Just some proof of my results
Over $60k in 4 Days
The Task: Launch digital gift cards for the first time
The Strategy: Launch in conjunction with the Black Friday and Cyber Monday gift giving frenzy. Combine with an introductory offer. Focus on existing customers for quick conversions.
The Distribution: Utilize the brand's push notifications, app messages, and email newsletters to distribute the news throughout the 4-day cycle, complete with an announcement, reminder, and last chance notifications.
Results: Over $60k and 500 digital gift cards sold in 4 days.
1 Organic Post Drove $40k+
The task: To acquire new customers for a new luxury eyewear brand.
The Strategy: Partner with influencers whose audiences match the brand's Ideal Customer Profile (ICP) and who also genuinely had a need for the brand's product and solution. This was coupled with selecting only influencers with a large engaged audience.
The Distribution: Utilize the influencer's main visual platform where the product and service can be best demonstrated.
Results: Over $40k and 200 units sold off of just 1 non-paid partnership.
50% Increase in Frequency
The task: To identify and execute growth opportunities for the client's existing loyalty program.
The Strategy: Analyzed customer data to identify a gap in visit frequency. Overhauled the loyalty program with a simple tiered reward structure and "fun challenges." These challenges were designed to gamify the experience and nudge specific behaviors, such as trying new menu categories or visiting during off-peak hours.
The Distribution: In-app messages, push notifications, email.
Results: increased visit frequency from 2 to 3+ times per month for the core customer segment
Mary’s guidance transformed our marketing approach—her insights truly sparked meaningful growth for our brand.
J.K.
★★★★★